Serrano Hotel Union Square – Mid-Priced Downtown

The Serrano Hotel in San Francisco is a European-style hotel with loads of charm and extra amenities. Rooms are equipped with minibars, which just aren't that common anymore. Add to that the free WIFI, Frette bedding, and luxury robes and you are getting close to describing a perfect hotel in San Francisco.

Serrano Hotel

Another bonus at Serrano's is Jasper's Corner Tap which is just off the hotel. They've had the honor of being a top place in San Francisco for french fries. But it's not just about the tater tots! They serve early morning breakfast as well as late night noshes. The Powell Street BART Station is close by as is Chinatown and everyone's fave, Union Square.

Top Details at the Serrano Hotel

This is a quaint, boutique hotel in the Union Square district. It has loads of charm, window seats, funky fabrics with wide stripes, and bold colors. Guests rave about the friendly staff, reasonable prices, and the morning coffee in the lobby. Some guests complain about the high prices, but we feel those complaints really aren't justified. As we've discussed before, San Francisco is an expensive city to stay in, so get over it!

But one constant from customer's reviews is that the Serrano needs tending to — some minor repairs like chipped paint, peeling wallpaper need to be fixed. One reviewer complained about the lack of microwaves in the rooms! Can you imagine the food smells in the hotel if rooms had microwaves? Customers like the small details — that windows that open for fresh air, and that their room felt like a quiet sanctuary after a busy day shopping and sightseeing. Guests also love the modern fitness center that's open 24/7.

Serrano Hotel Serrano Hotel
Serrano Hotel Serrano Hotel

Rooms & Suites

There are 236 rooms that range from the basic Queen Room to the Luxury Suite. The Luxury Suite is a spacious 500-square foot room with king bed and queen sleeper sofa in a separate sitting area. The Executive Suite is just a smidgen smaller with great city views. The Wicked Suite has a fun Wizard of Oz theme will views onto the Theater District. There's also Double Deluxe rooms, King Deluxe, Queen Deluxe and the Queen Room.

Special Packages & Discounts

There are changing special offers throughout the year. On Tuesdays and Thursdays, guest gather in the lobby from 5 to 6 pm to sample wine from a featured winery from either Napa or Sonoma. You can also apply for corporate rates.

Jasper's Corner Tap & Kitchen

Although not directly in the hotel, Jasper's Corner Tap & Kitchen is just down a door or two at 401 Taylor Street. This seriously fun diner has you covered for 3 meals a day. Breakfast features delicious buttermilk biscuits and in-house made gravy, Lox Tartine with coriander crusted smoked salmon.

Dinner has a whole section of the menu dedicated to french fries and tater tots (made in-house). Some are fried in duck fat, others with red wine gravy, aioli, or truffle oil. But there's more than fries, try the stewed rabbit over grits, the Bison meatloaf, or the Cajun fish and chips.

Bottom Line

The Serrano Hotel has had a somewhat rocky history. It was originally built in 1923 and its first incarnation was as the Hotel Californian. (From 1935 to 1978 it was the only temperance hotel in the city.) It was closed for many years before a major renovation by the admirable Kimpton Hotel group, reopening as Serrano Hotel in 1998. The Kimpton group was later sold and, in 2013, the Serrano was sold to another hotel group. We suspect the current owners do not have the same approach to maintenance and service that the late-lamented Kimpton chain did, which may account for the continuing decline in ratings. Would we stay there? Probably not, given recent comments and the overall rating of merely "Good".

Serrano Hotel

How Our Ratings Work

Superb Plus = 93%+ Travelers Rating
Superb = 88%+ Travelers Rating
Highly Rated Plus = 85%+ Travelers Rating
Highly Rated = 80%+ Travelers Rating

Rating = Good
• Free WIFI
• 405 Taylor Street
• Neighborhood — Union Square

What's Quakin'?

Don't Miss a Single San Francisco Travel Tip — Sign Up For Our Newsletter Today