There are plenty of fab factors here at the Zelos. It was formerly the Kimpton Palomar Hotel, and in its transition the Zelos managed to retain the best of the Palomar — right down to the attention to detail of its very cool, modern design — while the service is, if anything, even better. Travelers call it "a gem" and "an oasis".
This luxurious boutique hotel occupies the top five floors of a refurbished 1908 green-tile landmark Pacific Place building. If romance and an intimate hotel setting are on your agenda, the Zelos should be on the top of your list. The fab factors include the superb design, outstanding service and quirky touches. The overall effect is of a luxurious oasis in the busiest part of town.
It starts in the softly-lit lobby with plush sofas piled high with cushions, and a bevy of fashionable clientele lounging comfortably. The Art Deco inspired interior playfully mixes a modern interpretation of 1930s design. The result is artful and understated with plenty of bold accents like jewel-tone velvets, fine woods, muted alligator-pattern carpet, soft taupe-and-cream striped drapes and sleek furniture.
Tailored lines and rich textures throughout the hotel give the feeling of sophistication with a whiff of fresh elegance. Because it's a restored historic building, some rooms can be small. However, if you're after extra space ask for a corner room overlooking Market Street. Sparkling bathrooms are stocked with a decadent collection of botanical infusions.
The chic and much raved about Dirty Habit Restaurant & Bar, located on the fifth floor, is surrounded by a heated outdoor patio. It's a bar-themed restaurant famous for its cocktails, hip design, and congenial atmosphere. It's the place to be around Union Square and it's right in your hotel.
It's also in one of the most dynamic neighborhoods within the SoMa and Union Square area. Just around the corner is the the Powell Street BART station with access to everywhere you'll want to go on your San Francisco vacation. Our only complaint is with the Zelos' very outdated concept of charging guests for WIFI. For that, we've lowered its star count as well as our overall rating.
Superb Plus = 93%+ Travelers Rating
Superb = 88%+ Travelers Rating
Highly Rated Plus = 85%+ Travelers Rating
Highly Rated = 80%+ Travelers Rating
• Highly Rated
• Paid WIFI (Boo!) (Lowers our rating from Highly-Rated Plus! )
• 12 Fourth Street
• Neighborhood — Union Square/SOMA
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